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YouTuber Lilly Singh Has Built an Entire Career Around Her Positive, Uplifting POV on Life

YouTuber Lilly Singh Has Built an Entire Career Around Her Positive, Uplifting POV on Life

March 20, 2017 / No Comments

Lilly Singh gets millennials. Specifically, she gets 13.1 million YouTube subscribers to tune in for weekly comedic videos poking fun at everything from her relationship with a fictional pair of parents to dating and work.

Better known as IISuperwomanII, 28-year-old Singh—Adweek’s 2017 Digital Creator of the Year—is one of YouTube’s biggest creators, earning a reported $7.5 million in 2016 from a growing franchise of viral videos, a world tour and soon-to-launch book. Her funny, relatable personality has collected a mind-boggling 2 billion views across two YouTube channels since she uploaded her first clip in 2010.

“One of my goals is for someone to watch one of my videos and react in such a way where they’re like, ‘Oh my God, I thought I was the only person who did this. This is so me,’” Singh says in explaining her digital success. “They’re all things that we do—I’m just presenting them in a very exaggerated, comedic way. I think there’s that element of being universally relatable.”

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