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Publishers Are Really Not Going to Like Facebook’s Latest News Feed Test

Publishers Are Really Not Going to Like Facebook’s Latest News Feed Test

October 23, 2017 / No Comments

Publishers on Facebook who have complained for years about declining organic reach may look back in the near future and think of these times as the good old days.

The social network confirmed that it is testing a division of its News Feed into two separate feeds—one containing posts from friends and family, and the second comprised of posts from pages.

This is more drastic than the Explore alternative News Feed Facebook officially launched last week after testing since at least February.

The test is being conducted in Sri Lanka, Bolivia, Slovakia, Serbia, Guatemala and Cambodia, with Facebook saying there are no plans to launch the change globally, but publishers in those countries are already feeling the effects.

Kerry Flynn of Mashable shared a link to a blog post by Filip Struhárik, editor and social media manager at Denník N, a newspaper in Bratislava, Slovakia, in which he wrote that since the test launched in his country last Thursday, the 60 largest Slovak media pages have seen four times fewer interactions (likes, comments and shares).

A Facebook spokesperson confirmed the test in an email to Social Pro Daily, saying, “With all of the possible stories in each person’s feed, we always work to connect people with the posts they find most meaningful. People have told us that they want an easier way to see posts from friends and family, so we are testing two separate feeds. One as a dedicated space with posts from friends and family, and another is a dedicated space for posts from pages. To understand if people like these two different spaces, we will test a few things, such as how people engage with videos and other types of posts. These tests will start in Sri Lanka, Bolivia, Slovakia, Serbia, Guatemala and Cambodia. We have no current plans to roll this out globally.”

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