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Drastic Apple Music Price Drop ‘Under Serious Consideration,’ Sources Say

Drastic Apple Music Price Drop ‘Under Serious Consideration,’ Sources Say

October 31, 2016 / No Comments

What’s the ‘sweet spot’ price that will get streaming music to a billion subscribers? Maybe Apple Music will finally figure that out.

Apple Music may be preparing for a major price drop, according to a pair of sources working closely with the streaming service.  If implemented, the drop could be as much as 20%, which would put the final monthly price below $8.  The change, if implemented, would allow the company to minimize any damage from a seriously undercutting Amazon Music.

The sources are not inside Apple, but have been working closely with the Apple Music service since its launch.  They also emphasized that the changes are still under discussion, albeit ‘serious discussion’ and may not be implemented.

What’s the ‘sweet spot’ price that will get streaming music to a billion subscribers? Maybe Apple Music will finally figure that out.

Apple Music may be preparing for a major price drop, according to a pair of sources working closely with the streaming service.  If implemented, the drop could be as much as 20%, which would put the final monthly price below $8.  The change, if implemented, would allow the company to minimize any damage from a seriously undercutting Amazon Music.

The sources are not inside Apple, but have been working closely with the Apple Music service since its launch.  They also emphasized that the changes are still under discussion, albeit ‘serious discussion’ and may not be implemented.

Paul Resnikoff

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